Fashion, in popular culture, is often perceived to be all about high-paid models walking on ramps wearing renowned labels and designers

Intellectual Property (IP) refers to the creations of the human mind like inventions, literary and artistic works and symbols, names, images

Intellectual property rights allow individuals to claim ownership over creative and innovative works, similar to tangible property.

Going probably as a crucial part of memorability and detachment, brand names expect a critical part in the advancing environment. Brand name

Case Analysis: Starbucks Coffee Vs Sardarbuksh Coffee and Co. Ors In India, Starbucks filed an application for trademarks in 2001 to use the

When it comes to communicating with large numbers of people, nothing beats the power of well-crafted advertising.